On Independence Day, Prime Minister Modi shared his ambitious vision for India — transforming it into a developed nation by 2047, known as “Viksit Bharat.” He emphasized that our strength comes from people: farmers, entrepreneurs, and innovators. His call for “Vocal for Local” aims to boost our domestic industries and create brands that compete globally.
Agriculture, which supports nearly half of India’s workforce, is essential to this vision. Modernizing farming through food processing and connecting farmers to markets is vital. This transformation can turn agriculture into a resilient and competitive sector.
Companies like ITC are already making strides in this area. Their initiative, ITCMAARS, uses digital tools to help farmers. It builds on earlier projects like e-Choupal, giving farmers tailored advice, credit, and market access. Such innovations are crucial for rural job creation and development.
Food processing is also a game changer. It helps link farm productivity to consumer markets, reducing food waste and increasing farmers’ incomes. With the right support, India can develop strong local brands like Amul and Aashirvaad that are respected worldwide.
The Prime Minister highlighted how manufacturing can enhance self-reliance in agriculture. Building equipment and food manufacturing hubs can create jobs and lessen dependence on imports. This integrated approach supports local economies and secures food supplies.
Currently, around 90% of ITC’s raw materials come from local sources. This not only boosts farmers’ incomes but also strengthens the business against global supply chain issues.
For India to thrive, rural areas must play a key role. Corporate efforts in rural employment, skill development, and sustainable practices are essential. Climate change adds urgency to these innovations, like using climate-resilient crops and efficient irrigation.
Experts believe that the government must create an environment that supports businesses. Simplifying regulations and providing incentives can help unlock the potential of rural industries.
The aim of “Vocal for Local” reaches beyond consumer choices. It’s about building a supportive framework for businesses that invest in rural growth. With this backing, India can position itself as a leader in food and agriculture on the world stage.
Understanding these dynamics is crucial for everyone who wants to see a prosperous future for India.
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Atmanirbhar Bharat, Viksit Bharat, Vocal for Local, Indian agriculture, food processing, rural employment, agri-value chains, Indian brands
