While some find joy through exercise and sleep, many are turning to interior design for a happiness boost. This trend, dubbed “dopamine decor,” emphasizes bright colors and fun patterns to elevate moods at home. The hashtag #dopaminedecor has exploded on TikTok, with over 70,000 posts featuring vibrant home makeovers.
One inspiring figure in this movement is Rachel Verney. Her home reno videos have captivated over 800,000 followers on social media. Rachel turned to bold colors during the pandemic, gaining popularity with her bright orange sofa. Operating as “The Shoestring Home,” she shares budget-friendly decor tips and aims to make creativity accessible for all.
“I feel happiest when I’m working on a project,” Rachel says, despite sometimes feeling like an imposter without formal training. While some viewers on Facebook criticize her style as overly bold, Rachel has turned content creation into a full-time pursuit. “The world feels gloomy, and homes should be joyful,” she adds.
Psychologist Dr. Natasha Sharma explains that colorful decor can give small doses of dopamine, our brain’s feel-good hormone. These joyful colors provide a sense of optimism, especially in uncertain times. “Dopamine decor lets people express their identity and boosts their mood,” she notes. Rooms dominated by dull colors, on the other hand, can lead to feelings of emotional flatness.
This trend is not limited to residential spaces. Nicola Brighton runs a successful business, Printed Weird, creating quirky decor items. Her designs include bold mirrors and prints, which have seen a 62% growth since last year. “After a rough day, you want to come home to something that brings joy,” she explains, emphasizing the emotional importance of colorful decor.
Interestingly, while interest in dopamine decor is soaring—Google searches have increased by over 110%—real estate agents advise caution. Paul Fox Estate Agents suggest that vibrant colors may hinder property sales, favoring neutral palettes for wide appeal. “Timeless shades sell homes faster,” they recommend.
Despite this, new homeowners like Jodie Edmonds embrace personalization. “I want guests to feel happy in my home,” she says. For her, a colorful space is energizing, while a dull one feels stifling.
Budget-Friendly Tips for Dopamine Decor:
- Start Small: Introduce colors through cushions or rugs.
- DIY Upgrades: Use vinyl wraps for appliances or add fun shower curtains to brighten bathrooms.
- Get Crafty: Create your unique decor pieces, such as updating candle holders.
- Thrift and Upcycle: Find treasures at charity shops or online marketplaces.
- Add Plants: Use real or printed plants to bring warmth and life to any corner.
This shift to vibrant home decor reflects a deeper need for positivity in our lives. It’s not merely about aesthetics; it’s about creating spaces that resonate with joy and personality.
