Unlocking Lifestyle Success: Just Eat Takeaway.com Research Shows 90% of People Prioritize Personal Control

Admin

Unlocking Lifestyle Success: Just Eat Takeaway.com Research Shows 90% of People Prioritize Personal Control

The demand for on-demand services is growing rapidly, according to recent research from Just Eat Takeaway.com and PA Consulting. A survey of 3,000 consumers across the UK, Germany, and Canada shows that 90% of people prioritize personal control over their time and lifestyle, placing it equally alongside financial security and mental well-being.

Today, convenience isn’t just a luxury—it’s essential. Two-thirds of respondents admitted that getting what they need in under an hour helps them manage their busy lives. This includes everything from baby supplies to electronics, as consumers increasingly rely on quick delivery options to simplify their routines.

The study indicates a shift in consumer behavior, too. Around 84% of people crave personal time, and 80% find comfort at home. Nearly 70% agreed that using on-demand shopping makes home life more enjoyable, providing privacy and ease.

Retailers should take note. With many people feeling overwhelmed—61% in the UK, 50% in Germany, and 63% in Canada—offering speedy and flexible options is crucial. Brands that can quickly meet consumer needs are more likely to earn loyalty.

This demand spans various sectors:

  • Grocery: Two-thirds of shoppers are likely to order groceries for on-demand delivery in the next year.
  • Gifting: 67% of “Speed Seekers” would spend more on gifts if rapid delivery were available.
  • Pharmacy: 72% of consumers prefer on-demand services for privacy when ordering personal items.
  • Pet Care: 65% of pet owners feel guilty when they run out of pet food, showing the need for quick replenishment.
  • DIY: 79% of DIY enthusiasts are open to purchasing supplies on demand.
  • Electronics: Half have faced urgent tech needs while traveling.
  • Beauty: 59% feel rushed to find the right makeup for an event.
  • Sexual Wellness: Nearly half of millennials appreciate quick access to sensitive personal care items.

In just the last year, Just Eat has made significant deliveries—over half a million roses, 68,000 pregnancy tests, and 1.8 million pet care orders.

Experts highlight the broader implications of this trend. Guido Fambach from Just Eat Takeaway.com notes that understanding these emotional drivers can help retailers connect better with their customers. It’s about simplifying lives and allowing people to manage their time more effectively.

Frazer Bennett from PA Consulting adds that in today’s world, where consumers face various pressures, the need for control has never been stronger. On-demand services are not just convenient; they allow for spontaneity and meaningful connections, making life feel more manageable.

As the landscape of retail evolves, it’s clear that meeting these new consumer demands is vital for growth. For retailers interested in staying competitive, understanding and adapting to these trends is essential.



Source link