What if living longer isn’t just about reaching 100 years but feeling vibrant at 70? As science advances, many people are embracing new methods like fasting, wearables, and skincare aimed at improving quality of life. This trend has shifted from niche biotech circles to mainstream discussions, influencing daily habits everywhere.
Globally, the market for longevity therapies is projected to hit $44.2 billion by 2030, according to Allied Market Research. In India, this movement is also gaining traction, especially in cities like Bengaluru and Mumbai. Here, wellness routines combine traditional practices like Ayurveda with modern biohacking techniques, creating an aspirational blend of health trends.
Dr. Manisha Arora, an internal medicine expert, emphasizes the importance of healthy longevity. She asserts that it’s not enough to just add years to life; it’s crucial to ensure those years are free from chronic illnesses and disabilities.
The Bryan Johnson Influence
A prominent figure in longevity discussions is Bryan Johnson, a tech millionaire who has invested heavily in anti-aging strategies. His extreme methods—ranging from blood transfusions from his 17-year-old son to a strict vegan diet—have sparked debates. Johnson claims he has reversed his biological age by five years, prompting many to look into aspects of his regimen. While some enthusiasts try to mimic his approach, others cherry-pick elements like bio-age testing and fasting diets without full understanding.
However, experts caution against these trendy diets. As Dr. Arora points out, “cherry-picked science” can often lead to unrealistic expectations, resulting in disappointment or even health issues.
Popular Trends in Longevity
Intermittent fasting has become a leading trend, with methods like the 16:8 (fasting for 16 hours) and the 5:2 (consuming low calories on specific days). These diets are perceived as ways to reset metabolism. Another interesting concept is the fasting-mimicking diet by Dr. Valter Longo, designed to reap fasting benefits without complete abstention.
Dr. Arora warns that these diets could lead to nutritional deficiencies or disrupt essential nutrient balance.
Red-light therapy and cold exposure for inflammation reduction are gaining popularity as well. Many are also exploring various supplements like NMN and resveratrol to promote health. However, it’s important to consult healthcare professionals, as some regimens can lead to complications.
Aesthetic Longevity
In urban centers, the focus on longevity often extends beyond health to appearance. Dermatology clinics now market “skin longevity” treatments that feature injectables and laser therapies. Social media fuels the pressure to look youthful, linking appearance with vitality.
Dr. Mansak, a dermatologist in Delhi, cautions against blindly following trends, especially those that don’t consider unique skin types. Many procedures are ineffective for Indian skin, which may react differently than Caucasian skin types. Over-the-counter supplements, too, can pose risks to organs if used without proper guidance.
Dr. Mansak has observed a troubling shift in branding within the industry—from “anti-aging” to “longevity science.” This not only spreads misinformation but also creates unrealistic hopes driven by influencers.
A Cultural Shift
Longevity is evolving from a niche topic into everyday conversation, making it accessible to many. The pandemic has heightened awareness of health and wellbeing, encouraging individuals to take charge of their future. Yet, disparities remain—most treatments are still dominated by the privileged.
As one lawyer in Delhi succinctly put it, “I’m not afraid of dying. I’m afraid of spending the last years of my life in a chair.” Such sentiments reflect a growing trend where quality of life is prioritized.
In summary, the pursuit of longevity is reshaping how we view health and wellness. While interest in these strategies grows, it remains crucial to approach them thoughtfully and with an understanding of individual limitations. For reliable information, resources like the World Health Organization can offer valuable insights into health practices and trends.
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