Unlocking Love: How Indians Turn to Astro Apps for Marriage Insights

As astrology apps soar in popularity, many users turn to them for advice about love and careers. A report from Digittrix Infotech reveals that in India, these apps have seen a 35% increase in use from 2024 to 2025. About 70% of users favor them for swift daily horoscopes, appreciating the personal touch over vague predictions.

Astrotalk is a popular choice, connecting 70 million users with over 20,000 professionals. Founder Puneet Gupta notes that about 65% of inquiries involve marriage and relationships, especially from those aged 25 to 35. The app handles roughly 160,000 conversations daily, highlighting its strong focus on these themes. Interestingly, 27% of its users reside abroad, primarily in the U.S.

Another notable app is Melooha, founded by Vikram Labhe. This app utilizes AI to provide relationship predictions instead of human astrologers. Labhe emphasizes that users can track the accuracy of their predictions over time. Launched in mid-2024, Melooha quickly attracted over 1 million users, which speaks to its success in a short time.

Shefali Anurag, co-founder of Coto, points out that her app has a similar user profile, with many users aged 25-45 seeking insights on complex relationship issues. She mentions that both men and women engage deeply with topics like break-ups and marital dynamics.

The global interest in these astrology apps continues to grow. Astrotalk reported revenue of ₹1,650 crore and aims for ₹2,000 crore by 2026. The app also launched a store for spiritual products, with sales projected to reach ₹100 crore annually.

According to Labhe, the appeal of astrology lies in the guidance it offers. The user base is mainly from metro areas in India, including Delhi-NCR, Mumbai, and Bengaluru. In fact, Astrotalk recently surpassed 5 million downloads, and users spend an average of 12 minutes per consultation.

Coto has also gained traction, registering nearly 3 million downloads and serving more than 2 million consultation minutes. Northern regions like Delhi and Punjab show the highest user engagement, with growth evident in cities with significant Indian communities abroad.

For historical context, India’s astrology market has long been significant, valued at over $7 billion, with digital growth expected to explode in the coming years. A study from Redseer Strategy Consultants predicts this segment may grow tenfold by 2030.

Experts believe astrology is transitioning similarly to how yoga gained acceptance in recent years. Labhe states, “The astrology market is becoming more organized, and AI-driven predictions offer users unbiased advice instantly.” Satisfaction rates for AI-powered astrology apps stand at around 80%, showcasing their relevance and value to users.

As this trend continues, astrology apps are cementing themselves as essential tools for many, providing insights that resonate across various aspects of life.



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Astrotalk, Melooha, Coto, Astroyogi, astrology, marriage, AI