Unlocking New Possibilities: Meet the New GM of Homes & Lifestyle at Are Media

Are Media has brought Jocelin Abbey on board as the new General Manager for Homes and Lifestyle, starting April 7. She steps into this role following the departures of Nicole Byers and Lisa Hudson, who previously led these areas.

In her new position, Abbey will oversee a range of popular media brands, including Better Homes and Gardens, The Australian Women’s Weekly, Home Beautiful, Belle, Australian House & Garden, Country Style, and Homes to Love. Her extensive background spans 20 years, with experience in media, entertainment, technology, and non-profit sectors. Abbey has worked at influential companies like The Guardian, Yahoo, and Nova Entertainment, where she focused on combining creativity with business growth.

Sally Eagle, the Director of Content at Are Media, highlighted Abbey’s impressive skill set. She pointed out that Abbey’s expertise in transforming media brands and engaging with audiences makes her the perfect fit for this role. Eagle expressed excitement about Abbey’s potential to lead the Homes and Lifestyle brands to new heights.

Abbey herself shared her enthusiasm about joining Are Media. She sees great potential in their iconic brands and is eager to engage with their communities. She looks forward to collaborating with Are Media’s talented teams to develop their plans for the future.

In recent years, interest in home and lifestyle content has surged, particularly with the rise of remote work. According to a report from Statista, 60% of consumers are actively seeking home improvement ideas, reflecting a growing trend toward making home spaces more functional and inviting. Abbey’s leadership could not come at a better time, as many look to enhance their living spaces.

As the home and lifestyle media landscape continues to evolve, Abbey’s approach will likely draw from contemporary trends in content creation. Brands now focus on authenticity and community engagement to strengthen their connection with audiences. As Abbey leads this effort, it will be interesting to see how she integrates these elements into Are Media’s strategy.

In conclusion, Jocelin Abbey is set to take Homes and Lifestyle at Are Media into a new chapter, combining her wealth of experience with the growing need for engaging home-focused content. Her role comes during a pivotal moment as consumers increasingly seek inspiration and guidance for their living environments.

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