Unlocking Opportunities: Affinity and Campbell University Team Up for Enhanced Trademark Licensing Services

Campbell University in Buies Creek, N.C., has recently teamed up with Affinity Licensing to oversee its trademark licensing program.

Matt Lavery, Associate AD at Campbell, shared his enthusiasm about this collaboration. He emphasized the need for revenue growth and believes Affinity will help elevate the Fighting Camel brand within the community.

Affinity Licensing will work with Campbell to enhance licensing strategies, protect the university’s brand, and expand merchandise partnerships. Their goal is to increase brand awareness in both retail and online spaces.

Wil Spires from Affinity expressed excitement about the partnership, noting Campbell’s commitment to growing their brand licensing efforts.

Founded in 1887, Campbell University offers a wide range of programs and is known for preparing students for leadership roles. The university is situated in a thriving area of North Carolina, attracting many local students and offering more than 150 undergraduate majors and respected graduate programs in fields like medicine, law, and business.

In today’s educational landscape, branding and licensing become increasingly vital. Universities are seeking new revenue streams to support their missions. A 2022 study found that institutions with strong licensing programs saw a 15% boost in revenue compared to those without. This trend highlights the importance of effective brand management.

For deeper insights into brand licensing in higher education, check out this report from the National Association of College and University Business Officers (NACUBO).

Affinity Licensing itself brings a rich background, with over 100 years combined experience in managing trademarks and brand strategies. Their expertise will be crucial for Campbell as they navigate this new partnership.

By focusing on these efforts, Campbell aims to foster its identity while supporting its students and community.



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