Pathway Sports and Entertainment is a new player in the world of athlete name, image, and likeness (NIL) rights. Their mission? To help athletes earn money from their likeness in video games. According to Ross Dellenger from Yahoo Sports, the company offers upfront payments of $1,500 to college football players. So far, they’ve partnered with over 400 athletes from schools like Alabama, Georgia, and Texas Tech.
The leadership team is led by Casey Schwab, a former executive at Altius and the NFL Players Association. Their aim is ambitious: they want to sign every scholarship football player across the 134 FBS schools. This could involve around 11,000 players and more than $20 million in upfront payments, as well as additional payments for select players.
While the exact details of future royalty payments are still being worked out, Pathway’s agreements are considered “outside NIL,” which may exempt them from certain revenue-sharing limits. The company is also planning visits to schools like Clemson and Missouri to expand their reach.
It’s an exciting time for college athletes, as new opportunities like these are reshaping the landscape of college sports. With Pathway Sports and Entertainment leading the charge, players can look forward to earning from their likeness in ways that were not possible before.
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