Done, a new player in the haircare scene, has successfully raised $3 million (about ₹26-27 crores) in its Series A funding round. This investment was led by RTP Global, a well-known venture capital firm. Other notable participants included All In Capital and angel investors like Kunal Bahl and Rohit Bansal from Titan Capital. Following this, Done’s valuation stands at around ₹125 crores, showcasing growing investor confidence in India’s haircare market.
Founded in 2023 by Saumya Yadav and Atit Jain, Done is focused on providing science-backed haircare. It aims to meet the specific needs of Indian hair, considering local weather, textures, and styling practices. By working closely with professional hairstylists, the brand has quickly built a reputation in the salon community.
Innovative Products and Expansion Plans
The new funds will mainly enhance research and development, expand product offerings, and increase salon partnerships. The company plans to invest in marketing and to build a strong team, especially for product development.
Currently, Done offers a range of professional and everyday haircare products. These are designed using ingredients sourced worldwide and tested on Indian hair to perform well in diverse conditions like heat and humidity.
Growing Presence in Indian Markets
Already, Done is making significant strides in the professional market. Its products are available in over 500 premium salons in key areas such as Delhi-NCR, Karnataka, and Tamil Nadu. Consumers can also find Done products on its website and popular online marketplaces, steadily attracting urban customers who want high-quality haircare.
The brand’s growth has been fueled by positive feedback from salon professionals and repeat purchases from consumers. Its mix of professional and direct-to-consumer sales has helped maintain its premium image.
Embracing Change in India’s Haircare Market
India’s haircare market is evolving. Consumers are becoming increasingly aware of ingredients and seeking customized solutions. Done aims to meet this demand by offering products that blend international standards with local needs.
Co-founder Saumya Yadav shared that the brand’s long-term vision is to transform professional haircare in India. They want to make effective, science-based products accessible to more people. The support from seasoned investors will help accelerate this vision.
Looking to the Future
With fresh funding, Done plans to deepen its reach in current markets, explore new cities, and broaden its product line. Strengthening ties with salon chains and independent stylists will help solidify its place in the professional haircare world.
As interest in India’s beauty and personal care sector grows, Done’s funding success underscores the market’s potential. If they stay on target with their plans, Done could become a key player in India’s premium haircare landscape in the coming years.
For further insights on investment trends in the beauty sector, check this report by McKinsey.
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