Unlocking Seamless Navigation: How Ilitch Sports + Entertainment is Using what3words Technology to Elevate Guest Experiences Across Venues

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Unlocking Seamless Navigation: How Ilitch Sports + Entertainment is Using what3words Technology to Elevate Guest Experiences Across Venues

Ilitch Sports + Entertainment (IS+E) is excited to bring a new way to find your way around its venues using what3words. This innovative location technology is now available at places like Little Caesars Arena, Comerica Park, and the Fox Theatre. It aims to make your visits safer and more enjoyable.

So, how does what3words work? The world is divided into small squares, each measuring 10 feet by 10 feet. Each square is given a unique three-word address. For instance, you can easily locate the Little Caesars Arena Box Office using the address ///dogs.spin.policy. It’s an easy and precise way to communicate where you need to go.

what3words is available in over 60 languages and can be accessed for free on its app for both iOS and Android, or through their website.

This technology helps guests navigate easily through the venues. Whether you’re looking for parking, a specific entrance, or the box office, what3words makes it simple. This initiative is not just about convenience; it’s also about accessibility. For guests with sight impairments or other challenges, having exact locations can be essential for a better experience.

IS+E is committed to improving the guest experience at all its venues. By using what3words, fans can quickly find parking areas, entrances, and other important spots. This simplifies the process, allowing everyone to focus on enjoying the event. The introduction of what3words aligns with IS+E’s mission to create more inclusive experiences for all visitors.

If you’re using ParkWhiz for prepaid parking in The District Detroit, you can also check the what3words address for your parking structure. For instance, if you’ve parked in the Comerica Garage, you can enter from W. Fisher Service Dr. using the address ///cooks.closer.violin or from Montcalm St. with ///tens.words.tribe.

For more information, feel free to visit DetroitRedWings.com/Arena/what3words.



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