This week on RealTrending, Tracey Velt speaks with Gretchen Coley, the head of The Coley Group at Compass in Raleigh, North Carolina. They discuss her impressive journey of growing her team from $3 million to $214 million in just five years.
Gretchen shares how her past in new home sales shaped her approach to real estate. She highlights the importance of video storytelling and explains her innovative “Best of Raleigh” platform, which has redefined how she connects with her local community. What started during the pandemic turned into a thriving lifestyle brand, now boasting over a million podcast listens.
Here’s what you’ll discover:
- The steps she took to grow her business significantly in five years.
- How the “Best of Raleigh” platform transformed into a community favorite.
- Leadership lessons from rapid growth while preserving team culture.
- Why luxury real estate is about more than just price.
- The role of AI and content optimization in the future of real estate marketing.
According to a recent survey from the National Association of Realtors, 97% of homebuyers started their search online. This shows how crucial digital strategies, like video storytelling and social media, are in today’s market. Influencing buyer behavior with engaging content can make all the difference.
Gretchen’s experience reflects a broader trend where personal branding and community engagement are vital. Real estate professionals who can blend lifestyle and luxury are carving out a niche in an increasingly competitive landscape.
You can learn more about Gretchen Coley and The Coley Group via their website or check out their profile on RealTrends.
The RealTrending podcast is a great resource for insights from top leaders in real estate. Tune in each week for tips and stories that can inspire your own journey in this dynamic industry.
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