Peter Luukko knows all too well the struggles of pursuing a dream. Over 45 years ago, while at the University of Massachusetts, he realized he wouldn’t make it to the Boston Bruins. A mentor at the time warned him that most sports teams are family-owned and landing a job would be tough. But Luukko saw potential in the growing number of sports facilities being built across the country, and that sparked his journey into sports management.
Luukko’s big break came with an internship at the New Haven Coliseum, where he learned the ropes of event booking. This experience catapulted him into a successful career that included positions like chairman of the Florida Panthers and president of the Philadelphia Flyers. Today, he serves as co-chairman of Oak View Group, which manages sports and entertainment venues worldwide.
During the T.W. Lewis Speaker Series at Grand Canyon University, Luukko emphasized the importance of hard work and building connections. He recalled his mentors like Ed Snider and Jerry Colangelo, who guided him during his career. Luukko shared that mentors played a crucial role in his growth and urged students to seek out their own.
“There’s a great future for you all if you’re willing to put in the work,” he stated. He encouraged students to learn from their experiences and not to hesitate in asking for help from those with more experience.
Some key takeaways from Luukko’s talk include:
- Enjoy what you do. Look for fun in your work and take advantage of experiences offered.
- Internships are valuable. They can lead to job offers and help you see if the industry is right for you.
- Be proactive. Finding a way in can lead to many opportunities.
- Integrity matters. Always stay true to yourself in your professional conduct.
- Find mentors. Don’t shy away from seeking guidance from others in the field.
Kaites added that being intentional and open to learning is crucial. He reminded students that they don’t need all the answers, just the desire to learn.
Luukko’s experiences with leaders like Ed Snider shaped his approach to leadership. He shared how Snider’s constructive criticism helped him grow, emphasizing the importance of letting others make their own decisions.
Students like Logan Farley found Luukko’s talk inspiring, particularly his emphasis on mutual benefits in partnerships. Farley connected strongly with Luukko’s insights on talent representation, which is his area of interest.
Luukko also shared how his faith influenced his values and commitment to helping others. His upbringing, influenced by a mixture of traditions, guided his approach to giving back and mentoring the next generation.
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Colangelo College of Business,Grand Canyon University,Jerry Colangelo,John Kaites