Unlocking the Future: Mintel’s Exciting 2026 Food and Drink Trends Revealed!

CHICAGO, Oct. 9, 2025 /PRNewswire/ — Mintel, a leader in market insights, just shared some exciting predictions for the food and drink industry. As we head toward 2030, there will be a big focus on resourcefulness, with consumers embracing long-lasting products like canned and frozen foods. Also, technology will help health-conscious eaters diversify their diets, while brands will aim to create products that resonate with a wider range of consumers.

• Embracing Tradition: Brands that blend traditional practices with modern innovations will help consumers feel more connected to their food and culture.
• Nutrition Diversity: There will be a shift in how we think about nutrition. Instead of just focusing on protein and fiber, consumers will seek a variety of foods that reflect cultural and personal preferences.
• Engaging the Senses: Expect food and drink to focus more on sensory experiences. Innovations will pay attention to texture, aroma, and even visuals to attract consumers.

According to Jenny Zegler, Mintel’s Director of Food and Drink, people are looking for a comforting connection to the past in an unpredictable world. This nostalgia often drives Millennials, who are looking for fulfillment in activities reminiscent of “Grandma’s hobbies” amid the stress of modern life.

As we approach 2030, consumers will prepare their homes for whatever surprises may come, favoring brands that rely on heritage ingredients that evoke trust and comfort. More stores will showcase versatile, gourmet long-life products, which promise convenience without sacrificing quality.

“Nutrition Diversity”

Current trends show a rising interest in diverse diets. By 2030, strict nutritional guidelines will give way to a focus on balance and variety. Health-focused consumers are expected to use AI tools to mix up their meals, exploring new foods and combinations that add excitement and breadth to their daily diets. Parents will also prioritize foods that support their children’s growth, nurturing a healthy gut microbiome.

“Sensory Engagement”

Multi-sensory experiences are becoming central to food and drink options. Expect brands to create products that engage all the senses—sight, smell, and taste—to make eating more enjoyable and memorable. Innovations will target not just mainstream consumers but also groups with unique sensory needs, such as the elderly or those on specific medications.

Brands can also rethink traditional consumption experiences, turning past social gatherings into new opportunities, like morning coffee dance parties. Understanding what consumers want—across all senses—will be essential for brands to connect meaningfully and stay relevant.

For more insights into these predictions, check out Mintel’s full report.

SOURCE: Mintel Group, Ltd.

Source link

Mintel Group, Ltd.