Trends Shaping the U.S. Frozen Food Market in 2026
The frozen food sector is undergoing exciting changes, reflecting what consumers want today. According to Conagra Brands’ Future of Frozen Food 2026 report, several key trends are emerging.
1. Focus on Protein
Protein-rich meals are driving growth. High-protein frozen foods generate around $12 billion in sales yearly and are expanding rapidly. This includes everything from chicken dishes to plant-based options. As busy lifestyles continue, frozen foods provide an easy way to meet daily protein needs.
2. Restaurant-Quality at Home
Dining out is getting pricier, pushing many people to recreate those restaurant favorites at home. The “takeout-style” frozen meals market has grown to $14.3 billion, as consumers crave flavors that remind them of dining out. This trend is especially popular with younger consumers and families looking for quality meals without the restaurant price tag.
3. Family Meals Are Back
More families are eating together again. Frozen foods that serve multiple people, like large pizzas and hearty side dishes, account for about $12 billion in sales. Multi-serve products are gaining traction, as many households seek affordable ways to feed everyone at the table.
4. Breakfast Anytime
Breakfast is no longer limited to just the morning. Frozen breakfast foods are on the rise as more people enjoy items like sausage and handhelds throughout the day. This trend is particularly popular among Gen Z and Millennials, who prefer quick and nutritious options.
New Insights and Context
Recent statistics show that the frozen food aisle is becoming more attractive to consumers focused on health and wellness. A survey from Circana found that 55% of respondents are actively trying to incorporate more protein into their diets. This shift is pushing manufacturers to rethink recipe ingredients and make frozen meals healthier.
In a world where consumer preferences change rapidly, frozen food companies are innovating to keep up. A study noted that 70% of people value convenience when choosing frozen foods. This highlights the need for brands to prioritize quick meal solutions without sacrificing quality.
Experts suggest that integrating global flavors and healthy ingredients can further boost sales. Dr. Lisa Young, a nutritionist, emphasizes that consumers are increasingly interested in how meals fit their dietary needs, pushing brands to offer transparency about ingredients.
As consumers continue to shape this industry, the focus on nutrition, convenience, and meal-sharing will likely lead to further innovation and growth.
For more information, you can check out Conagra Brands’ full report here.
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