Google has rolled out an exciting new project called Project Genie. This AI tool lets users create their own interactive virtual worlds. Originally developed by Google DeepMind, it’s currently available to AI Ultra subscribers in the U.S. who are over 18.
For $249.99 a year, subscribers can dive right into creating worlds by visiting Google Labs and selecting Project Genie.
So, what’s the deal with Project Genie? A video accompanying the launch showcases how easy it is to craft unique virtual environments. Not only can users shape the world, but they can also create characters to explore it. They can even craft mini-games, using simple keyboard controls. One journalist even made a game reminiscent of classics like Zelda and Super Mario.
Project Genie can generate worlds at 720p resolution and 24 frames per second. Given the manpower that typically goes into video game design, it’s impressive that AI can whip up such detailed experiences.
The virtual worlds have realistic physics. Objects respond when users interact with them. Additionally, users can modify and mix their creations freely, encouraging creativity.
Project Genie operates on an innovative “world model” called Genie 3. This model generates virtual environments from text, images, and more. Google introduced Genie 3 as a significant step towards developing Artificial General Intelligence (AGI), the theoretical AI capable of performing tasks just like humans.
Historically, AI has focused on narrow tasks. AGI aims to change this by enabling machines to reason and respond to their surroundings. There’s significant investment in this field; for instance, WorldLabs recently raised $230 million, while Luma AI secured $900 million, reflecting growing interest in world modeling.
Beyond gaming, why do world models matter? They can be used in numerous fields, from testing autonomous vehicles safely to enhancing educational experiences. For instance, virtual environments could simulate real-world scenarios for students or provide safe spaces for practice without real-world risks.
As people explore Project Genie, reactions have been mixed—some are excited about the creative possibilities, while others worry about the implications of AI-generated worlds. Yet, the potential for innovation seems endless.
If you’re an AI Ultra subscriber, you can begin your journey with Project Genie today. Learn more about its capabilities and possibilities at Project Genie.
AI technology is evolving rapidly, and tools like Project Genie represent just the beginning of what’s possible.

