We often eat with our eyes first. This is why food packaging is so crucial. The design, including colors and logos, plays a big role in our choices, even if we don’t always realize it.
Have you ever noticed hidden details in food brand logos? Many brands cleverly embed small images or messages that enhance their identity. Once you see them, they’re hard to unsee.
Tostitos
Take Tostitos, for example. Since 2004, their logo has featured two lowercase “t”s that look like people sharing a chip, with the dot over the “i” representing a bowl of salsa. This fun imagery adds a personal touch to their brand.
Twix
Twix also has an intentional design. The name combines “twin” and “sticks,” reflecting how each pack contains two bars. The dot above the “i” looks like a pause symbol, suggesting a moment for yourself.
Baskin-Robbins
Then there’s Baskin-Robbins. Their logo cleverly includes the number 31, which highlights its original promise of offering 31 flavors—one for each day of the month. It’s a simple yet effective nod to their legacy.
Hershey’s Kisses
With Hershey’s Kisses, if you look closely, you’ll see a tiny chocolate Kiss between the “K” and the “I” in their logo. It’s a delightful secret that makes you feel like you’ve discovered something special.
Wendy’s
Wendy’s logo has a subtle message too. In the ruffles of Wendy’s collar, the word “MOM” is faintly spelled out. Although the brand claims this was unintentional, it adds an interesting layer to their design.
Toblerone
Toblerone’s packaging features a hidden bear inside the mountain graphic. This is a nod to their origins in Bern, Switzerland, known as the City of Bears. It ties the product back to its roots in a visually engaging way.
Pepsi
Pepsi’s logo from 2009 to 2023 featured an abstract sphere designed to look like a smile, linking the drink to feelings of happiness. This symbolic touch resonated with consumers, contributing to brand perception. In 2025, Pepsi has introduced a new logo with a similar design, maintaining that cheerful image.
Why This Matters
Understanding these hidden details can change how you view your favorite brands. Small elements like these make logos memorable and create a bond with consumers. They not only reflect brand identity but also enrich the overall experience of the product.
In today’s fast-paced world, brands are competing not just with taste but with emotion and connection. As you pick up your favorite snacks or drinks, take a moment to appreciate the thought behind the design. You’re not just enjoying a product; you’re part of a story crafted by the brand.
For more insights on branding and logos, check out Ad Age for expert opinions.
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content-type: Feature,locale: US,displayType: standard article,shortTitle: These Popular Food Logos Have Hidden Meanings,contentId: 21221e95-1503-4c88-a9c7-1249407049a1,read_time: 3
