CU’s health food sales skyrocketed by 98.5% this year, while E-Mart 24 saw an impressive 234% boost in its double-type shot sales from January to March. The growing popularity of “slow aging” reflects a shift toward healthier lifestyles, especially among younger generations.
So, what does “slow aging” mean? It’s all about living in a way that keeps us healthy and vibrant for longer. This includes choosing better foods, staying active, and having a positive mindset. The aim is to not just age but to do so gracefully and healthily.
Recent trends show a big rise in the demand for wholesome foods. Reports suggest that purchases of items like multigrain products and green salads hit W293.3 billion in early 2025. That’s up from W245 billion just a few months prior.
Experts emphasize the connection between diet and health. The “slow aging” diet focuses on reducing refined carbs and increasing whole grains and vegetables. A market research survey found that 67.8% of people, especially those in their 30s, are keen on investing in their health to combat aging.
Interestingly, the trend is not limited to older generations. Younger individuals, including teenagers, are also getting involved. After the COVID-19 pandemic, many are reconsidering their health choices. The surge in the consumption of processed foods has led to health issues, such as increased rates of hypertension and diabetes among those in their 20s and 30s. From 2019 to 2023, cases of hypertension in this age group rose by 11.1% and diabetes by 14.4%.
Food manufacturers are responding to this health-conscious market. Products labeled as low-sugar, low-salt, and low-calorie are becoming common. In the first five months of 2025, sales of protein bars and drinks increased by 52.1%. Major brands like Binggrae and Ottogi are introducing lower-calorie options as consumers demand healthier choices.
The shift towards a “slow aging” lifestyle suggests it’s never too early to start caring for our health. Expert opinions indicate that a balanced diet and regular exercise can enhance our overall quality of life. It’s clear that a proactive approach matters. The question now is, how ready are you to embrace this trend and live healthier?
