Unlocking University Success: 3 Insights from Expert Consultant Nick LaRusso

Nick LaRusso and I met during his six years at Coursera, where he led strategic partner development. In 2025, he started his own consulting company, LCG. With nearly two decades of experience working with universities at Coursera, Pearson, Blackboard, and others, Nick has a wealth of insights to share about EdTech and higher education.

Q: What services does LCG offer to universities, and how does it stand out?

A: Thanks for having me, Josh. LCG was founded to bridge the gap between universities and companies offering educational products. Many companies struggle to understand how universities make decisions, and this disconnect can slow down growth.

LCG helps education companies connect better with universities. We focus on crafting compelling value propositions, identifying target audiences, and navigating the complexities of university decision-making. Instead of targeting universities directly, we empower companies to meet the unique needs of these institutions. This saves universities time and helps companies present their products in a way that truly resonates.

Universities aren’t one-size-fits-all; they have diverse stakeholders with different priorities. Faculty members play a crucial role in decision-making. Companies often focus solely on product features, overlooking what truly matters to each stakeholder. LCG shifts the focus to the specific problems a product solves and why it’s relevant, helping companies make more compelling cases to universities.

Q: What are the biggest opportunities and challenges for universities in expanding their online learning options?

A: The line between online and traditional education is blurring. Technology has opened new doors, but many universities still think they need to create all content in-house. This isn’t always practical, especially with the rise of AI and third-party content. As content becomes more standardized, universities must find unique ways to stand out.

Universities’ major strengths are their faculty and brand. Faculty drive knowledge forward through research and teaching, while the brand shapes public perception. Here are some of my recommendations:

• Clearly define your educational mission—whether it’s research, instruction, or vocational training.
• Understand your target audience, whether they’re traditional students or adult learners, and simplify the entry process.
• Leverage your strengths and avoid unnecessary work.

With thousands of higher education institutions in the U.S., schools can’t be all things to all people. Recognizing what sets your university apart is essential. From elite universities to community colleges, each has a specific role in higher education.

Universities must articulate the value of their offerings clearly. “Certificates” can mean many things to potential students, from weekend workshops to long-term programs. Making it clear what your credentials signify is crucial. This aligns with what LCG focuses on—emphasizing outcomes over flashy features.

Q: What advice do you have for those in educational technology seeking long-term career growth?

A: Believe in the transformative power of education. Successful individuals in this field stand out because of their authenticity. Show that you’re genuinely committed to advancing education. Be prepared to bring a unique perspective and stay informed about emerging technologies. Embrace AI and learn from others in the field.

Focus on understanding what universities need. Each campus has its own challenges, whether it’s providing more research time for professors or finding better ways to engage students. Keep in mind that the world of EdTech is small. Respectful and genuine interactions can lead to lasting relationships.

In today’s fast-paced educational environment, stakeholders are looking for real solutions that enhance learning rather than just new technology for its own sake. The role of consulting firms like LCG is vital in providing insights that align commercial offerings with the mission of higher education.

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