Unpacking Meghan Markle’s Lifestyle Brand and Netflix Deal: A Deep Dive into ‘With Love, Meghan’

The British media didn’t hold back their criticism of the Netflix series “With Love, Meghan.” Headlines like “Let them eat fruit” highlighted concerns over class differences. Despite this backlash, the show sparked a massive conversation, and people couldn’t get enough of Meghan’s lifestyle.

Martha Stewart recently joined the chorus of opinions about Meghan’s lifestyle brand. The official trailer on YouTube has generated over 122,000 comments in just six months, showing that many viewers have strong feelings about it.

Interestingly, social media is buzzing with reactions. Meghan’s pineapple hack, though ridiculed by some, racked up more than 16 million views on her Instagram. Fans of the show are joining in on the fun, recreating viral recipes, with the best videos racking up millions of views.

There’s even a trending “flower sprinkles” search related to the series, highlighting its influence on viewers. This phenomenon raises questions about the overall impact of reality TV on consumer behavior.

As the reported $100 million deal with Netflix wraps up, what comes next? Rumors swirl about potential merchandise partnerships. Meghan’s company, AsEver, co-founded with her husband Harry, is navigating the startup world. However, they face challenges related to trademark ownership.

For example, it’s possible to start a Shopify store without owning the trademark, leaving the original trademark owners to prove their rights. Shopify requires a legal proof of ownership for any takedown requests. This complicates matters for AsEver, especially since the U.S. Patent and Trademark Office rejected their application to trademark “American Riviera Orchard” last August.

This raises an important question: is AsEver legally vulnerable because of its ties to that name? Anyone could potentially use it without facing legal repercussions due to its descriptive nature.

Despite these hurdles, AsEver is gearing up for new product launches that could bolster its success. For Meghan’s fans and wine lovers, the upcoming release of Napa Valley Rosé in 2024 may mark an exciting chapter for the brand, even amid its challenges.

As we see trends change rapidly online, how we digest media shapes our lifestyle. As Meghan’s influence continues to evolve, it will be fascinating to watch what happens next.

For more on trademark regulations, check out this U.S. Patent and Trademark Office guide.

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