Unpacking Sydney Sweeney’s Republican Voter Registration: What It Means Amid Controversy Over Her Jeans Ad

Sydney Sweeney, known for her roles in “Euphoria” and “White Lotus,” recently made headlines for two reasons. First, she registered as a Republican voter in Florida just before Donald Trump aimed for a second term as President. This move piqued the public’s curiosity, especially given the backdrop of her recent advertising campaign with American Eagle.

On June 14, 2024, Sweeney officially became a registered voter in Florida. This was shortly after she purchased a home in the Florida Keys and just weeks following Trump’s legal troubles. He faced charges in New York City but continued to campaign vigorously. Sweeney’s political move came two years after she faced backlash for appearing at a party where guests wore hats reminiscent of Trump’s “Make America Great Again” slogan. At that time, she asked her followers to stop labeling her based on assumptions, emphasizing her intentions were purely celebratory.

Since her voter registration went public, it has sparked a wave of conversation on social media. Some users expressed surprise or disappointment, while others defended her right to vote for whichever party she chooses.

Adding fuel to the fire is her latest campaign with American Eagle, where the slogan “Sydney Sweeney has great genes” plays on words. These ads garnered significant attention. In one clip, the word “genes” is humorously crossed out and replaced with “jeans.” She shares insights about genes, which determine traits like hair color and personality, then shifts the focus to her denim.

However, the campaign wasn’t without controversy. Critics on social media felt the ads were insensitive, connecting the playful wordplay to serious issues like eugenics. This reaction has led to a broader discussion about the political climate. One TikTok user condemned the ads, implying they echoed harmful propaganda.

Despite backlash, there’s been support from some conservative circles, praising Sweeney for standing against what they call “woke” advertising. Trump’s spokesperson even criticized the backlash as an overreaction. Interestingly, American Eagle’s stock reportedly rose after the ad campaign launched, contrasting sharply with the backlash faced by brands like Bud Light after their association with political figures or movements last year.

In the evolving landscape of celebrity influence, Sweeney’s political stance and advertising choices reflect larger trends in how public figures navigate personal branding amid a polarized environment. This situation further highlights the complex interplay between celebrity culture, politics, and social expectations.

For further details on related conversations and opinions, check out The Guardian.

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