The tech industry’s claims about artificial intelligence (AI) helping the climate are under scrutiny. A recent report reveals that 74% of these claims lack solid evidence and mostly serve the interests of big tech and fossil fuel companies. This includes statements from industry giants like Google and Microsoft, as well as global organizations like the International Energy Agency. The report suggests that AI may not offer the environmental benefits some claim it does. Instead, it could be causing more harm than good.
This research analyzed 154 statements asserting that AI would positively impact climate efforts. Shockingly, only 26% of these claims referenced credible academic studies. About 36% provided no evidence at all. This suggests that the tech industry relies on weak evidence rather than robust, peer-reviewed research.
Some experts express concern over these findings. Nathan Taft from Stand.earth emphasizes that the swift growth of AI data centers could have far-reaching impacts on climate change and local communities. He states, “Big tech must ensure its energy demands do not rely on polluting fossil fuels.” Taft argues for a commitment to renewable energy sources before any new data centers come online.
Another voice, Ketan Joshi, a climate analyst, points out that tech companies may be using vague claims to distract from the significant energy consumption of data centers. He considers such claims about AI’s climate benefits to be overstated, suggesting they may hide severe environmental damage. Jill McArdle of Beyond Fossil Fuels echoes this sentiment, warning that the rapid expansion of AI is distracting from the need for transparency about energy consumption in the tech industry.
Data centers consume massive amounts of energy and water, raising questions about their environmental impact. For instance, a 2022 report by the International Energy Agency found that data centers account for about 1% of global electricity demand, and this number is expected to grow dramatically. This puts pressure on energy systems globally, often propping up fossil fuel usage.
It’s also noticeable on social media platforms, where users express skepticism about the tech industry’s promises. Many share concerns that AI’s environmental benefits are exaggerated, highlighting a growing awareness of greenwashing practices. This awareness is crucial, as it pushes companies to be more accountable.
In summary, while the potential of AI is promising, the current evidence points more toward the negative impacts on our climate rather than positive ones. The tech industry needs to take responsibility and provide clarity about its energy use and the genuine environmental effects of its technologies. Without accountability, we risk worsening the very crises we aim to solve.
For those curious about the details of this report, you can read it in full [here](https://ketanjoshi.co/2026/02/11/big-tech-greenwashing-report/).
