Super Bowl LIX has arrived, and the excitement is palpable as the Kansas City Chiefs prepare to face off against the Philadelphia Eagles. But the game isn’t the only reason people tune in; the Super Bowl Halftime Show is a massive draw, too.
This year, Kendrick Lamar is set to take the stage at Caesars Superdome in New Orleans. Following an amazing performance by Usher last year, Kendrick is ready to perform some of his biggest hits. He will also share the stage with R&B artist SZA, adding even more star power to the show.
You might wonder how much these big-name performers get paid for such a high-profile event. Surprisingly, the answer is quite low. Historically, artists who perform at the Super Bowl Halftime Show receive little to no payment from the NFL.
According to a Forbes article from 2019, performers get what’s called a “union scale.” This means they earn significantly less than what they would usually command for a concert. However, many artists see the benefit in other ways. The exposure from performing at the Super Bowl can lead to more fans and higher streaming numbers.
Entertainment attorney Lori Landew explained that artists view this opportunity as more than just a paycheck. They see it as a chance to entertain a massive audience and share their music with people who might not have heard them otherwise.
While they don’t receive payment directly, the NFL does cover the costs for the show’s extravagant production elements, including lighting and special effects. For instance, back in 2020, production costs for the halftime show were reported to be around $13 million when PepsiCo sponsored it. This price tag shows the level of detail and quality expected for the performance.
There are notable advantages for artists beyond the “paycheck” issue. With millions of viewers tuning in, artists enjoy immense exposure. For example, Usher’s halftime performance attracted about 129 million viewers, making it one of the most-watched shows in Super Bowl history. Following his performance, Usher’s streaming numbers soared, increasing by a whopping 1,200% on Apple Music.
Overall, the Super Bowl Halftime Show is a unique platform that allows artists to showcase their talent to an enormous audience, creating unforgettable moments in music history. As fans, we can’t wait to see what Kendrick Lamar and SZA bring to the stage this year!
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