Calvin Klein is taking us back to the ’90s with their Spring 2026 denim campaign, featuring Jung Kook from BTS. Since becoming a brand ambassador in 2023, Jung Kook has already showcased two campaigns. This latest collection is all about denim, with styles like the ’90s Straight and Baggy Jeans, alongside a fresh take on the Trucker Jacket. The lineup also includes casual logo tees and oversized bombers that enhance any outfit. Prices start at $49 and can go up to $499.
The campaign was directed by Mert Alas and features Jung Kook in various locations, like a quaint record shop and a stormy seaside spot. The soundtrack transitions from an instrumental piece to Jonathan Starkey’s “Nocturne No. 2 in Eb,” before wrapping up with Kenny Loggins’ classic “Footloose.” Interestingly, actress Rosie Perez makes a cameo, reminding Jung Kook that the shop isn’t a dance floor.
Jung Kook expressed his love for Calvin Klein jeans, noting their mix of retro charm and modern style. “These outfits reflect ‘90s fashion while feeling fresh,” he said. He’s looking at a busy year ahead, with BTS set to release a new album called “ARIRANG” on March 20 and a world tour soon after.
In the comments on social media, fans are excited about Jung Kook’s new looks. The nostalgic style evokes fond memories while resonating with today’s trends.
Fashion experts note that the return of ’90s styles shows how cyclical fashion can be. With styles like baggy jeans making a comeback, it’s a reminder that what was once old can feel new again. According to a recent survey by Statista, the global denim market is expected to reach $92 billion by 2028, signifying a strong demand for classic denim styles.
If you want to check out the collection, it’s available now at Calvin Klein retailers and their website. You might just find your new go-to piece for spring!
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