A recent report indicates that the upcoming Apple TV 4K might be powered by the A17 Pro chip, the same one used in the iPhone 15 Pro. This upgrade is expected to significantly enhance performance, with improvements in both CPU and GPU by 15% to 30%.
The current model, released in 2022, utilizes the A15 bionic chip and lacks compatibility with Apple’s new AI features, dubbed Apple Intelligence. While the exact capabilities of this AI remain unclear, it could transform the user experience on the new Apple TV.
Rumors about the refreshed Apple TV have been buzzing for months. It’s been almost three years since the last release, making a new model overdue. Speculation includes not only the A17 Pro chip but also a new Wi-Fi and Bluetooth chip named “Proxima,” supporting technologies like Bluetooth 5.3 and Wi-Fi 6E, or even Wi-Fi 7.
These improvements are crucial, especially as competition intensifies in the streaming market. For instance, recent studies show that nearly 70% of households in the U.S. now use streaming services, making performance upgrades even more vital for market leaders like Apple.
However, the question lingers: what will Apple Intelligence actually do on the new device? While competitors like Google and Amazon have clear applications of their AI in navigation and recommendations, Apple’s plans still seem vague. The potential for Apple Intelligence to offer features like contextual information based on what you’re watching is exciting yet unexplored.
Moreover, Apple is reportedly revamping Siri to integrate better AI features. This updated version of Siri is expected to launch in 2026, with hopes of enhancing interaction on devices like the Apple TV.
As anticipation builds about the new Apple TV 4K, clarity on its features will come in early September when Apple unveils its latest products, including the iPhone 17. For now, users are eager to see how these innovations will reshape their viewing experience.
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