Microsoft’s rumored handheld Xbox is generating a buzz. Reports suggest that the company is teaming up with ASUS to bring this device to life, potentially by the end of this year. The collaboration began making waves when Windows Central broke the news, hinting that the handheld, codenamed “Keenan,” would resemble traditional Xbox designs, complete with a familiar guide button.
ASUS recently released a teaser for its upcoming ROG Ally gaming handheld, which may connect to Xbox’s plans. The trailer showcases vibrant colors and a quirky robot, but fans will notice an intriguing scene featuring an ROG Ally and an Xbox-style controller. This has many speculating about what cooperation between the two companies might entail.
Microsoft’s involvement seems to be confirmed, at least indirectly, when the official Xbox account responded to ASUS’s teaser with a playful meme. While official details are sparse, it’s clear there’s something in the works.
According to earlier updates, the new Xbox handheld could serve as a temporary device while Microsoft continues developing an even more advanced handheld for launch in 2027. This future model may align with the release of the next generation of Xbox consoles and new controller designs.
The excitement doesn’t stop with Microsoft. Reports indicate that Sony is also working on a portable version of its PlayStation 5, and Nintendo’s highly anticipated Switch 2 is on the horizon.
As the handheld gaming market heats up, industry experts highlight how crucial these developments are. According to a recent survey by Statista, handheld gaming revenue is projected to reach $2.4 billion by 2025. This growth reflects a shift towards mobile gaming and an appetite for gaming on the go.
With Xbox, ASUS, Sony, and Nintendo in the mix, gamers have much to look forward to in the handheld gaming realm. As these companies unveil their plans, fans will eagerly watch and participate in this evolving landscape.
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