Sienna Rose has captured the spotlight this month, with three of her soulful tracks landing on Spotify’s Viral Top 50. Her song, “Into The Blue,” has been streamed over five million times. It seems like she’s on her way to becoming a big name in music.
But here’s the twist: Sienna Rose might not even be real.
Streaming service Deezer has flagged many of her songs as computer-generated. An investigation reveals some hints that point toward her being an AI artist. She has no social media presence, never performed live, and has released an astonishing 45 tracks in just over two months.
Usually, even prolific artists like Prince couldn’t match that pace. Plus, her now-deactivated Instagram account featured overly perfect headshots typical of AI-generated images.
Listening to her songs yields mixed reactions. While they resonate with fans of artists like Norah Jones, many listeners have noticed oddities, labeled as “AI artifacts.” For instance, some tracks have a continuous hiss, a common issue in music generated by AI apps. According to Gabriel Meseguer-Brocal, a senior scientist at Deezer, these errors become detectable signatures during analysis.
Listeners aren’t the only ones questioning Rose’s authenticity. Music critic Elosi57 expressed that, while she liked the sound, it felt “uncanny.” Others on social media shared similar sentiments; one user noted they initially enjoyed Rose’s sound but later realized it felt “soulless.”
Interestingly, even celebrity influencers have picked up on Sienna. Pop star Selena Gomez used one of her tracks in an Instagram post, raising further interest in Rose. However, once the discussion started swirling about whether she’s real or not, Gomez removed the song.
What’s truly striking are the implications for the music industry. As AI artists proliferate, genuine musicians might struggle to compete. In a recent report, Deezer revealed that a staggering 34% of songs uploaded to its service are now AI-generated. Just a year and a half ago, that figure was about 6%.
Sweden’s recent ban on an AI-generated song from charts shows that this issue isn’t going away. People want authentic music, and the difference between human-created and AI-generated work is becoming more evident. Artists like Raye believe that fans will always lean towards genuine connections through music.
On the business side, the appeal of AI music is clear. It drastically reduces production costs while generating substantial royalties. This environment raises challenging questions about creativity, artistry, and the future of music.
For now, the allure of Sienna Rose continues to spark discussions about the line between human and artificial talent in the music world.
For more insights on AI in music, check out Deezer’s report.
