“Unveiling the Transformation: Why PUMA Became PVMA and What It Means for You!” – Times of India

PUMA India recently made a significant change, rebranding its signage to “PVMA” in honor of badminton champion PV Sindhu. This move marks PUMA’s exciting entry into the sport of badminton and positions India as a key player in the global PUMA family of racquet sports.

Before officially announcing their partnership, PUMA temporarily changed the iconic “PUMA” signage to “PVMA” at select stores across the nation. This fresh name served as a tribute to both Sindhu and the sport, generating buzz on social media and building enthusiasm for the collaboration.

This partnership is a milestone for PUMA, as it introduces a specialized line of badminton gear, including footwear, clothing, and accessories designed for performance. Sindhu now joins a roster of athletes that includes cricket stars Harmanpreet Kaur and Mohammed Shami, as well as boxing champion MC Mary Kom. This diverse team also features popular lifestyle influencers and global icons like Usain Bolt and Neymar Jr.

The official launch of the PVMA collection will take place at the India Open 2025, setting the tone for an exciting new phase in Indian badminton. The sport’s popularity has surged, boasting 57 million fans according to a Google-Deloitte report from 2024, with a significant portion of them—27.8 million—belonging to the Gen Z demographic. Badminton has quickly gained traction, becoming the second-most engaged sport in urban India, right behind cricket.

Sindhu’s collaboration with PUMA aims to harness this growing interest, particularly among young players. By combining her star power with PUMA’s innovative edge, the goal is to inspire a new generation and enhance badminton’s visibility in the Indian sports scene.

PV Sindhu has made a name for herself in badminton, being the first Indian to win five world championship medals and achieving success at the Olympics, Commonwealth Games, and Asian Games. She has received numerous accolades, including the Khel Ratna and Padma Bhushan, solidifying her status as a global sports figure. Recently, she was also recognized in Forbes’ list of the highest-paid female athletes for 2024 and has a vast following on social media, making her an influential voice beyond the court.

Expressing her excitement, Sindhu stated, “I’m thrilled to join the PUMA family, a brand that shares my belief in the power of sport to inspire. This partnership is about connecting with those who take on challenges and push boundaries.” Through this collaboration, she hopes to motivate others, especially young women, to pursue their ambitions in sports and in life.

PUMA’s partnership with PV Sindhu marks a transformative moment for badminton in India. By embracing Sindhu’s legacy and PUMA’s global reach, they aim to elevate the sport and encourage the next generation of athletes. The temporary rebranding to “PVMA” reflects PUMA’s commitment to innovation, inclusion, and the idea that sport can inspire and unite us all.

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PV Sindhu,PUMA India,Olympic medals,Indian sports,Badminton in India