Upbound Group Expands Its Portfolio: Discover the Benefits of Acquiring Brigit, the Leading Financial Health Tech Innovator

By Gloria Mathias

Upbound Group, Inc., has successfully acquired Brigit, a company focused on financial health technology.

This merger significantly expands their reach, now serving around four million customers, including over one million paying subscribers from Brigit.

With this acquisition, Upbound enhances its offerings. Customers can now access earned wage services, credit-building tools, and resources for better money management.

Brigit’s advanced cash flow data will help Upbound’s existing brands, like Acima and Rent-A-Center, improve risk management and reduce fraud. Additionally, it will help approve more customers while lowering potential losses. The co-founders, Zuben Mathews and Hamel Kothari, will continue leading Brigit as part of Upbound.

According to Mitch Fadel, Upbound’s CEO, this acquisition is a major milestone. It allows them to empower more underserved consumers with customized financial solutions. By integrating Brigit’s technology and passionate team, they aim to offer improved customer experiences and tailored solutions.

Zuben Mathews, Co-founder of Brigit, noted that joining Upbound helps them serve more Americans who don’t fit into traditional banking models. With their innovative technology and products, they can help these individuals secure better financial futures.