US Congressman Ro Khanna has recently voiced his concerns about the use of AI in Activision Blizzard’s Call of Duty: Black Ops 7. He believes it’s crucial to establish regulations around AI in the U.S. Khanna took to social media in response to a viral post about AI-generated content in the game. He stated, “We need regulations that prevent companies from using AI to eliminate jobs for greater profits. Artists should have a say in how AI is used and share in the profits. A tax on mass displacement is also necessary.”
Activision has acknowledged its use of AI tools but emphasized that their creative process is driven by talented individuals. In their response to questions about the generation of calling cards using AI, they stated, “We use various digital tools, including AI, to support our teams in creating the best gaming experiences possible.”
Despite Activision’s assurances, many fans of the Call of Duty franchise have reacted negatively to the game’s AI features, expressing concern over the apparent use of image generation technology. This response highlights a growing tension between creative integrity and technological advancement.
Khanna has been advocating for AI regulations for some time. In January 2024, he pushed for broader controls in an industry that significantly impacts U.S. growth and investment. Generative AI is becoming commonplace in gaming. For instance, Square Enix plans to replace 70% of its quality assurance work with AI. A survey at the Tokyo Game Show revealed that over half of Japanese developers are integrating AI into their processes. Major Western companies are also on board; for example, Embracer’s CEO has expressed interest in leveraging AI, and Microsoft is keen on its use as well.
The conversation about AI in gaming isn’t just an isolated issue—it’s part of a larger debate about technology and employment across various sectors. As technology evolves, the need for dialogue around job displacement and digital ethics grows.
For more insights, you can check out Eurogamer’s review of Call of Duty: Black Ops 7, where Jeremy Peel describes it as “a shift away from single-player, making it one of the most lopsided and homogenous entries in decades.” While he acknowledges its shortcomings, he also notes that it offers consistent fun when approached on its own terms.
For additional information on the impact of AI regulation, the Brookings Institution provides valuable research on the implications of AI in various industries.
