US Ski & Snowboard Teams Up with J.Crew: Exciting 3-Year Partnership Launches Stylish Lifestyle Apparel Collection!

In Sun Valley, Idaho, a new partnership is brewing that combines style and sports. The U.S. ski team is teaming up with J.Crew to launch a line of chic, laid-back apparel. This new collection will feature cozy pullovers, stylish loungewear, sweaters, and warm accessories, perfect for life off the slopes.

Sophie Goldschmidt, the CEO of U.S. Ski & Snowboard, shared that this collaboration aligns with their goal to embrace a lifestyle around skiing beyond just the competition. “Mountain lifestyle is becoming a bigger focus for us,” she noted. “People today seek experiences and adventure, and J.Crew is the perfect partner for this.”

While Kappa remains the main sponsor for the ski team’s competitive gear, J.Crew will take care of what the athletes wear when they’re not racing. Libby Wadle, CEO of J.Crew Group, expressed excitement about this new venture. Having collaborated with USA Swimming before the Paris Games, she sees this as a fantastic way to connect with fans and celebrate ski culture.

The inspiration for the collection draws from the history of skiing and snowboarding. J.Crew is looking at old patches, posters, and logos to create designs that resonate with both veteran ski fans and newcomers. They aim to tell the stories of the athletes, showcasing their journeys and triumphs. As Wadle puts it, “These athletes are the best of the best and they’ve been through a lot. That resonates with everyone.”

This partnership lasts three years, taking the lead-up to the 2026 Milan-Cortina Olympics into account. Both companies are keen to explore innovative ideas throughout this time. According to recent statistics, more than 40 million people in the U.S. enjoy skiing or snowboarding, highlighting the potential audience for this fashionable blend of sports and lifestyle.

As the ski season approaches, fans can look forward to a fresh look that not only reflects the spirit of skiing but also embraces the culture and community surrounding it. This collaboration offers a unique opportunity for casual wear that celebrates winter sports while connecting with a broader audience.

For more on this exciting development, check out the official U.S. Ski & Snowboard website here.

AP skiing updates can be found here.

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