UTA has added two new vice presidents to its entertainment marketing team: Austin Schumacher in New York and Tiffany David in Los Angeles.
Both will help create brand and entertainment strategies for major clients, including Coca-Cola, General Motors, Delta Air Lines, L’Oreal, Google, LinkedIn, and Campari. They will report to David Anderson and Julian Jacobs, the division’s co-heads.
Austin Schumacher brings a wealth of experience. Before joining UTA, he worked with companies like Lyft, Coinbase, and Kernel, where he was the Chief Marketing Officer. He has a strong background in brand strategy and product innovation, having also worked at renowned agencies like Accenture and Venables Bell & Partners.
While at Lyft, Schumacher built the company’s brand marketing team and launched Lyft Entertainment, which developed Emmy-nominated content. At Coinbase, he served as the first vice president of brand, overseeing various strategic functions.
Tiffany David also comes with a rich history in marketing. Previously, she was a senior executive at 1000heads, managing Google’s operations and creating high-profile programs for Google Pixel during major events like the Super Bowl and the FIFA World Cup. At Octagon, she directed initiatives for clients such as Mastercard and Delta Air Lines.
David has also worked at Universal Music Group, where she led marketing campaigns for popular artists like Post Malone and Hailee Steinfeld. Earlier in her career, she played a significant role in Samsung’s entertainment marketing strategy, building influential partnerships with the NBA and Warner Bros.
These hires come as UTA’s Entertainment Marketing division, founded in 2017, expands its reach. With over 80 global employees, UTA continues to assist Fortune 500 brands in navigating the world of entertainment and culture. Recently, they enhanced their marketing focus by acquiring JUV Consulting, a company aimed at Gen Z audiences.
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