MIAMI, Jan. 16, 2025 (GLOBE NEWSWIRE) — Versus Systems, Inc. (NASDAQ: VS) is excited to announce its expansion into Brazil. Known for its vibrant gaming community, Brazil boasts over 100 million users and a strong appetite for new technology. This move is a big step for Versus as it aims to expand its global presence and enhance how audiences engage across different industries.
To lead this initiative, Versus has appointed Flavio Maria as Country Manager. Mr. Maria has a wealth of experience in leadership, marketing, and gaming. He’s previously held key roles at M/Challenger Startup Accelerator and 1st11 Gaming Entertainment. His experience as Chief Marketing Officer at PSN Network and as Senior VP of Marketing for Latin America at Pepsi International adds even more depth to his qualifications. He understands local market dynamics, making him the perfect person to drive Versus Systems’ efforts in Latin America.
“Flavio’s leadership will help us tap into Brazil’s huge gaming opportunities,” said Luis Goldner, CEO of Versus Systems. “We believe he’ll connect us with Brazilian gamers and help us create solutions that align with their passion for technology.”
Brazil’s gaming landscape is diverse, appealing to everyone from casual mobile users to hardcore esports fans. With increasing gaming revenues and a digitally engaged audience, this market offers significant opportunities for innovation. “Brazil is rich in culture and technology, fostering creativity and interaction,” added Goldner. “We are eager to introduce our gamification platform, bringing engaging experiences to the local community.”
Versus Systems’ platform is designed to boost engagement through rewards-based interactive experiences. It allows brands to make every consumer interaction exciting and fulfilling. By integrating this technology into apps, games, and digital content, companies can build strong connections with users, enhancing loyalty and satisfaction. Additionally, this platform can gamify campaigns during major sports events, tapping into Brazil’s love for sports and entertainment.
To maximize its impact, Versus Systems plans to adapt its offerings based on local trends. This includes focusing on the growing mobile gaming sector, the vibrant esports scene, and Brazil’s enthusiasm for social and interactive experiences.
Versus Systems (NASDAQ: VS) is a leader in gamification technology, creating interactive experiences that strengthen brand-consumer connections. With a commitment to innovation, the company continues to grow globally, helping brands engage effectively with their audiences.
Investor Contact:
Cody Slach
Gateway Group, Inc.
949-574-3860
IR@versussystems.com
press@versussystems.com
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