Wakefern Food Corp. Expands Its Reach: Exciting Acquisition of Morton Williams

Wakefern Food Corp. recently announced its plan to acquire Morton Williams stores, a move that’s drawing attention in the grocery industry. This deal will see 17 Morton Williams locations, including 15 in Manhattan and one each in the Bronx and Jersey City, operate under the same name.

Kevin McDonnell, who leads Wakefern’s subsidiary PRRC, Inc., will oversee Morton Williams. PRRC already runs stores under the Price Rite Marketplace brand, giving them a firm footing in the retail scene.

McDonnell expressed confidence in this acquisition. He highlighted that Wakefern’s extensive network, boasting over 360 stores across nine states, combined with Morton Williams’ tradition of quality service, creates a strong partnership.

Founded in 1952 by brothers Joe and Irving Sloan, Morton Williams began as a family-owned grocery store. After expanding into supermarkets in New York City, the company rebranded in the 1970s. They shifted focus towards fresh prepared foods, catering to busy city shoppers.

Wakefern’s Chairman, Sean McMenamin, stated that this acquisition is part of a broader strategy to enhance market share and expand their wholesale capabilities. He emphasized that their vision aims for sustainable growth, positioning Wakefern for future success in an evolving market.

Recent trends show that grocery chains are increasingly focused on fresh and convenience foods, resonating with consumer demands. A 2023 survey revealed that 62% of shoppers prioritize stores offering ready-to-eat meals and fresh produce. This aligns well with Morton Williams’ legacy and could further boost its appeal.

Overall, Wakefern Food Corp. is poised for a transformative journey, leveraging both its cooperative strengths and Morton Williams’ rich history in the grocery business. This move could reshape the shopping experience for New York metro area residents, combining tradition with efficiency.

For more insights on grocery trends, you can check this report.

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