In 2025, the crypto treasury strategy is making big waves, attracting attention from key figures on Wall Street. Dan Ives, a senior analyst at Wedbush Securities, has jumped on board, becoming the new chairman of Eightco Holdings.
Eightco aims to collect a substantial amount of Worldcoin, a cryptocurrency linked to Sam Altman’s World. They plan an initial investment of $250 million, with potential interests in Ethereum too. Following the announcement of Ives’ role, the company’s stock skyrocketed by an astonishing 5,600%, reaching an intraday high of $82.98.
Besides crypto, Eightco also has stakes in companies like Forever 8 and Ferguson Containers but sees crypto as its main focus moving forward. Ives isn’t alone; Tom Lee from Fundstrat joined BitMine Immersion Technologies earlier this year, further indicating Wall Street’s growing interest in cryptocurrencies.
Crypto treasury companies—businesses primarily acquiring and holding digital currencies—are booming. This year, several firms are trying to replicate the success of MicroStrategy, founded by bitcoin advocate Michael Saylor. MicroStrategy holds around 3% of all the Bitcoin in circulation, and its stock has skyrocketed by over 2,000% since it began investing in digital assets.
Other companies, like GameStop and Trump Media, are also incorporating crypto into their strategies. Ethereum and niche tokens are becoming appealing options for corporate balance sheets. However, some experts, like Mike Novogratz, suggest the market for crypto treasury companies might be nearing saturation.
Sam Altman launched World in 2019 to authenticate users by scanning their eyes. Users can build accounts linked to their identities where they can earn World tokens. Both Altman and Ives believe that in an AI-driven future, understanding who is behind an online account will be crucial.
Ives, embracing this vision, stated, “World could set the standard for digital identity as AI evolves.” This perspective reflects a growing trend where user validation plays a vital role in the intersection of technology and finance.
As companies navigate this rapidly evolving landscape, staying informed is essential. For those interested in crypto investment trends, platforms like CoinDesk provide valuable insights and data on market movements.
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