EBG Group has brought on board actor and fitness advocate Milind Soman as the cultural and lifestyle ambassador for Natuf Café. This move aligns with their plans to grow the café chain throughout India.
Hari Kiran, the Co-founder and COO of EBG Group, shared, “Milind embodies our core values: discipline, authenticity, and conscious living. Natuf Café isn’t just expanding; it’s leading a movement for better food choices that respect both people and the planet. In the next year, we aim to invest between Rs 35 lakh and Rs 1.25 crore per outlet to boost retail growth in key cities.”
Amer Juneidi, Founder and Managing Director of Natuf, also spoke about the collaboration. “Natuf is about sharing our heritage and offering honest food. Milind’s values mirror ours—integrity and mindful living. As we introduce Levantine cuisine across India, we’ll continue focusing on authenticity and sustainability in our meals.”
Milind Soman expressed his excitement too, saying, “What drew me to Natuf Café is its simplicity and honesty. The food is rooted in tradition and naturally nutritious. It aligns with how people want to eat today—without excess. I’m happy to join a brand committed to making healthy, sustainable eating a part of daily life.”
This partnership not only symbolizes growth for Natuf Café but also highlights a trend toward healthier eating options among consumers. According to a recent survey by the International Food Information Council, 73% of consumers want to maintain a healthier diet, indicating a shift toward conscious living and eating.
In a world increasingly focused on health and sustainability, brands like Natuf Café are setting the standard. As Soman noted, this commitment to honest food reflects a larger cultural movement where people seek meals that align with their values.
For more insights on sustainable eating trends, check out the International Food Information Council.
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EBG Group,cultural and lifestyle ambassador,Natuf Café
