WhatsApp is testing a new feature to tackle spam. Recently, TechCrunch reported that this trial will restrict how many messages users can send without getting a reply. WhatsApp is trying out different limits, mainly targeting those who send a lot of messages—like spammers.
In this trial, every unread message counts towards the limit, whether it’s to one person or many. However, if the recipient responds, those messages won’t count against the cap. Users nearing the limit will receive a warning from WhatsApp. The company believes most average users won’t encounter this limit, as it’s common courtesy not to bombard someone with messages if they aren’t responding. This test primarily addresses businesses and spammers.
The move comes as WhatsApp continues to grapple with increasing spam and scam issues. Last year, they introduced a feature that allows users to unsubscribe from unwanted marketing messages. Additionally, in August, WhatsApp started notifying users when someone not in their contacts adds them to a group chat. Notably, the company banned over 6.8 million accounts linked to scams in the first half of 2025.
This new feature seems to be part of a broader strategy to enhance user experience and safety. According to a recent survey by Statista, 42% of users reported receiving spam messages on messaging platforms, highlighting the need for effective measures.
With the rising concerns over online safety, experts suggest that platforms like WhatsApp must remain proactive. As Dr. Emily Chen, a tech security analyst, notes, “User trust is paramount for digital communications. If users feel spammed, they’ll leave.”
Overall, WhatsApp’s ongoing efforts to address spam reflect a larger trend across digital platforms that prioritize user safety. As this trial unfolds in various countries, it remains to be seen how effective this measure will be in keeping spam at bay.
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TechCrunch, WhatsApp
