Why Bose SoundTouch Home Theater Systems Are Losing Smart Features: A Closer Look (Feb. 18)

Bose is phasing out support for its SoundTouch Wi-Fi speakers and soundbars. Starting February 18, 2026, users will lose access to cloud-based features, including the companion app. This means many of the features like music service integration and the ability to sync multiple speakers will no longer work. Users won’t be able to change any of their saved presets either.

Bose reassured customers that the speakers could still play audio through AUX or HDMI connections. They also mentioned that Bluetooth would remain an option, although it tends to have more lag compared to Wi-Fi.

For those affected, Bose offers a trade-in program, providing credits of up to $200 for old devices.

The SoundTouch systems debuted in 2013, marketed as a way to enjoy high-quality sound throughout the home. However, technology advancements have led Bose to focus on newer products. According to the company’s statement, “We’re no longer able to sustain the development and support of the cloud infrastructure that powers this older generation of products.”

Customer reactions have been mixed. Many feel frustrated by this decision, especially after investing in an ecosystem that promised longevity. Some users voiced their disappointment on social media, expressing feelings of disenchantment with the brand.

Bose’s SoundTouch lineup initially included products priced from $399 to $699. By 2015, the range expanded to include more affordable options, but by 2020, the company began distancing itself from the SoundTouch brand, signaling a shift in its business strategy.

As technology moves rapidly, companies often must adapt. A recent survey showed that over 60% of tech users prefer devices that receive regular updates and support. This trend suggests that Bose’s move may be an attempt to keep pace in a competitive market.

To learn more about Bose’s recent announcements, check out their official notice here.

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