Brad Pitt had an exciting weekend as his new F1 movie opened to a massive $140 million, marking it as his biggest hit ever. The film outperformed his previous record set by World War Z, which earned $112 million on its global launch.
The success of this Apple Original film can be seen in the impressive $85 million it brought in just from the U.S. This contrasts sharply with another Apple production, Killers of the Flower Moon, which only made $23.2 million during its opening weekend.
For over a decade, World War Z held the title for Pitt’s highest-grossing film, raking in $540 million worldwide. However, F1 is on track to potentially surpass that mark. The movie’s opening day alone brought in $25 million, which included $2.8 million from preview screenings. Analysts had initially predicted an opening weekend between $35 million and $60 million, a number the film surpassed with ease.
A big part of this success can be attributed to Formula 1’s marketing and star power. With Pitt sharing the screen with F1 champion Lewis Hamilton and actor Damson Idris, fans from different backgrounds were attracted to the film. Director Joseph Kosinski and producer Jerry Bruckheimer also built upon the groundbreaking technology used in Top Gun: Maverick, enhancing the film’s visual appeal.
The film gained unprecedented access to F1 events, adding authenticity to its narrative. While the production had a hefty budget of $200 million, Apple was not solely relying on box office numbers to measure success. They plan to utilize the film’s viewership on their streaming platform as a key performance indicator, but the strong opening has likely eased some financial pressure.
Now that we know this film has resonated with audiences, many are left wondering: Could there be a sequel?
As for the audience’s reaction on social media, fans are buzzing about the film, sharing excitement and praise on platforms like Twitter and Instagram, which indicates its wide appeal. Overall, this film represents not just a victory for Pitt, but also a significant moment for Apple in the domain of content creation.
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