Older generations often critique Gen Z and millennials for supposedly ruining traditions, from small talk to classic dining practices. Recently, they’ve turned their attention to young people’s impact on the beer industry, particularly regarding a new trend: serving beer with ice.
This “beer on the rocks” trend gained traction on TikTok, where influencers promote adding ice to beer. This method cools drinks quickly, making them refreshing. However, many beer enthusiasts argue that this practice dulls the flavor. Comments on social media often reflect annoyance, voicing opinions that ice has no place in quality beer.
How prevalent is this trend? Recent data shows it’s quite popular in the UK, where a survey by LG Electronics indicates around 30% of drinkers under 35 prefer beer with ice during the summer months (via Telegraph).
But is ice in beer truly problematic? Some experts suggest not. According to a 2015 article in Vice, serving beer ice-cold can mask its flavors. Jeremy Kosmicki from Founders Brewing Company notes that warming the beer can actually enhance taste perception. For instance, IPAs are best enjoyed at around 42 to 45 degrees Fahrenheit.
Interestingly, serving beer over ice is not uncommon globally. In places like Thailand and Vietnam, it’s the norm due to the hot climate. Similarly, in southern France, enjoying chilled beer over ice is also a common practice. So while it may seem unconventional in the U.S. or UK, it’s quite accepted elsewhere.
Another angle to consider is the quality of beer itself. For budget-friendly options, having ice may actually improve the enjoyment. Diluting some less flavorful options can make them more palatable. The next time you’re reaching for your favorite budget beer, don’t shy away from tossing in a few ice cubes.
In the world of beer, preferences vary widely. Whether you’re an icy enthusiast or a traditionalist, the conversation around serving beer is evolving. Cheers to finding a style that suits your taste!
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Gen Z, ice cubes, paper napkins
