My recent experience with the Samsung Galaxy S25 Ultra left me feeling a bit underwhelmed. As a tech tester, I’m used to exploring the latest features in smartphones. The S25 Ultra, Samsung’s latest flagship, arrived with tremendous expectations. Yet, I found it to be less of an upgrade compared to its predecessor, the S24 Ultra.
After using the Galaxy S25 Ultra for just a week, I decided to return it. If you think that means it’s a bad phone, that’s not the case—it has many impressive features that almost made me keep it. However, considering the strong competition in India’s smartphone market, I couldn’t justify the purchase. So what didn’t meet my expectations, and what did I choose instead?
Camera Quality Disappointment
As an avid photographer, the camera performance is crucial for me. The Galaxy S25 Ultra sports a versatile camera setup, but it falls short when compared to rivals like the Vivo X200 Pro and Oppo Find X8 Pro. While Samsung touts the 200MP primary camera, it often relies on software tricks rather than superior hardware performance. This results in images lacking true clarity. The other two cameras—especially the 3X and 5X zoom lenses—struggle in low-light conditions and produce softer images than I would like.
In contrast, brands like Xiaomi have adopted larger sensor sizes, which significantly enhance image quality, especially in low light. For instance, the Xiaomi 15 Ultra features a massive 1-inch sensor, which captures light more effectively and produces stunning background blur. It’s not just about the megapixels; the sensor size truly matters.
The current smartphone trend shows a shift towards advanced camera hardware. According to a study from Counterpoint Research, smartphone buyers are increasingly prioritizing camera quality over other features like battery life or processing speed. This suggests that consumers are noticing the differences in photo quality and are willing to choose brands that deliver superior results.
Battery Life and Charging Time
Another area where the S25 Ultra disappointed is battery life. It boasts a 5,000mAh battery, but that wasn’t enough during my daily usage. Throughout my week with the phone, especially when using the camera often, I noticed the battery draining faster than expected. In contrast, the Vivo X200 Pro features a larger 6,000mAh battery, providing significantly longer usage time.
Charge times are also crucial. The Vivo device charges from 10% to 100% in about 40 minutes, while the S25 Ultra took closer to 1.5 hours. In an age where efficiency matters, longer charge times feel outdated.
S Pen Changes
The S Pen has long been a standout feature for Samsung, but recent changes have made it feel less useful. In my S24 Ultra, I could use it to control the camera. Unfortunately, this capability has been removed. For someone who regularly used this feature for taking photos, its absence made the S Pen less appealing.
One UI 7: A Bright Spot
One of the silver linings during my experience with the S25 Ultra was Samsung’s One UI 7. It’s currently one of the best Android interfaces available. It’s user-friendly and packed with features. Throughout my test, the interface performed smoothly and made the experience enjoyable.
Conclusion: A Need for Innovation
Samsung once set the standard for flagship smartphones, but it seems complacency has settled in. The S25 Ultra simply doesn’t pack enough innovation given the fierce competition from brands like Vivo, Oppo, and others. Until Samsung steps up its game, I’m inclined to stick with my new Vivo X200 Pro, which offers better performance, especially in photography and battery life.
It’s a reminder to all smartphone manufacturers that in such a rapidly evolving market, staying ahead requires constant innovation. As consumers increasingly expect more for their money, brands need to step up their game to retain loyalty.