Why Jerry Left Ben & Jerry’s: Insights from Ben on Their Separation | CNN Business

Ben & Jerry’s Founders: A Split Driven by Purpose

Late in September 2025, Jerry Greenfield, co-founder of Ben & Jerry’s, announced his resignation. Ben Cohen, his long-time partner, shared insights on why Jerry felt the need to leave after nearly 50 years in the ice cream business.

Cohen explained that Jerry is a man with a big heart who struggled with the tension surrounding their parent company, Unilever. “It was tearing him apart,” Cohen said. “He felt he had no choice but to resign.” While Jerry is saddened by the situation, there’s also relief in stepping away from such a challenging conflict.

Jerry’s exit came after he accused Unilever of limiting Ben & Jerry’s ability to engage in social and political discussions, which are central to the brand’s identity. Their relationship with Unilever had grown strained, especially after the ice cream company chose to stop operations in Israel, a move that Unilever ultimately overruled.

This conflict has roots in history. Ben & Jerry’s was sold to Unilever for $326 million in 2000. At that time, the agreement allowed the ice cream maker to operate independently, maintaining its social mission. However, as Unilever changed leadership, Cohen noted that respect for this original agreement faded. Tensions escalated, particularly when Unilever opposed Ben & Jerry’s politically charged statements.

In 2024, Unilever’s ice cream division reported a 3.7% growth, yet Cohen argues that Ben & Jerry’s political stance is vital for the brand. He believes that “acting on its social values” not only aligns with their mission but also benefits their business. “We don’t have to appeal to everybody,” he noted, suggesting that their market share allows them to be unapologetically themselves.

Cohen remains committed to advocating for the brand’s independence. He hopes to persuade potential investors to buy it back from Unilever, emphasizing that the company’s unique mission of social responsibility is crucial. With Greenfield’s departure, he aims to ensure the brand’s values endure and thrive.

“Even with Jerry leaving, the spirit of Jerry will always be at Ben & Jerry’s,” Cohen remarked, highlighting their enduring friendship. Their journey began humbly, with just $8,000 to start an ice cream shop in a Burlington gas station.

As Ben & Jerry’s transitions into The Magnum Ice Cream Company, they hope to carry on their legacy of peace, love, and, of course, ice cream.

For further exploration into the dynamics between Ben & Jerry’s and Unilever, check out this report.

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