Lies of P impressed gamers worldwide, and anticipation is high for its sequel. However, Neowiz, the studio behind the game, is making headlines for another reason. They recently posted a job listing seeking an “AI creator” or “AI artist.” The title alone stirred mixed feelings.
So, what’s the job really about? The listing mentions using generative AI to create textures and design characters and environments. The focus is on using models like Stable Diffusion and Midjourney to develop initial concepts. The role aims to train unique AI models and shape the game’s visual style.
Critics are vocal about this push for AI in game development. Online conversations, especially on platforms like Reddit, highlight concerns. Many worry about the implications of using AI-generated content, fearing it may compromise artistic integrity. Others see AI as a useful tool for enhancing productivity and streamlining tasks without replacing human creativity.
Interestingly, AI’s role in various industries has been a hot topic lately. A survey by McKinsey in 2022 showed that 80% of executives believed AI could boost productivity and efficiency in their businesses. This trend is gradually shaping the future of the gaming industry as well.
While using AI to assist in development projects is often more accepted, complete reliance on it raises eyebrows. The ongoing debate about AI’s impact on creativity and employment isn’t going away. As more studios, like Neowiz, invest in AI, discussions around its role will only intensify.
What do you think about AI in game design? Your thoughts could add valuable perspectives to the conversation.
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Neowiz, PS5, Lies of P

