Meta is shifting its focus to compete better with gaming giants like Roblox and Fortnite. Originally, Horizon Worlds was designed for virtual reality. However, the company recognizes the need to reach a broader audience. Now, they’re diving headfirst into mobile gaming.
Ryan, a Meta executive, shared that the company is in a great position to create social games that connect billions of users worldwide. He noted that Meta’s strategy began evolving in 2025, and now developing mobile games is a top priority.
Interestingly, VR still plays a vital role. Ryan emphasized support for third-party developers. Current data show that about 86% of users spend most of their VR time with third-party apps. This highlights the importance of diverse offerings beyond Meta’s own creations.
While Meta continues to create VR hardware, plans are in place for future devices targeted at different audiences. This could mean new Quest headsets, although costs may rise.
After facing challenges with the metaverse, CEO Mark Zuckerberg views AI as the next big thing in social media. He envisions AI-generated games that users can easily share, which fits well with immersive experiences like Horizon.
A recent report from Newzoo highlighted that the global gaming market is expected to reach over $200 billion by 2025. This booming industry presents a great opportunity for Meta as they evolve their gaming strategy.
In summary, Meta is making bold moves to enhance its gaming offerings. By addressing mobile markets, bolstering third-party support, and embracing AI, they aim to reshape the gaming landscape while connecting people in new ways.
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