Genvid CEO Jacob Navok has shared his thoughts on the role of AI in game development. He believes that most gamers don’t mind AI in games, despite concerns raised by critics. In a recent post, he mentioned, “For all the anti-AI sentiment we’re seeing, it appears consumers generally do not care.”
His argument ties into the success of games like Steal a Brainrot and ARC Raiders. Steal a Brainrot gained 30 million concurrent players at one point, which is significantly higher than ARC Raiders. This popularity occurred despite the game’s focus on AI-generated characters—a trend Navok suggests Gen Z embraces. He quipped, “Gen Z loves AI slop, does not care,” highlighting the generational shift in attitude toward AI.
Navok noted that AI’s influence goes beyond just art and voice work. Many studios are using AI during the concept phase and for coding, with tools like Claude becoming increasingly common. He believes that ignoring AI’s coding capabilities while critiquing its use in art is illogical.
However, not everyone is on board with AI. Some studios, big and small, have pushed back against its integration, while social media often reflects disappointment from fans about AI’s role in their favorite games.
Recent stats suggest that the conversation around AI in gaming is evolving. According to a survey from the Game Developers Conference, 75% of developers consider integrating AI in some form into their processes. This indicates a growing acceptance within the industry, regardless of public sentiment.
As the industry balances tradition and innovation, AI is likely to remain a hot topic. It raises questions about creativity, ownership, and what gamers truly want. While many players seem unfazed, the debate on AI’s role in game development is far from over.
For more insights on this topic, you can explore the full discussion on GamesRadar.
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