Disney’s live-action adaptation of Snow White is expected to face a hefty loss of $115 million, according to industry sources. The film, featuring Rachel Zegler and Gal Gadot, has seen a total worldwide box office of about $225 million. This figures includes a modest $100 million from domestic audiences, which is below what 2019’s Dumbo earned.
In its second weekend, the film made only $14.2 million in the U.S., a sharp drop of 66%. Comparisons to previous live-action adaptations like Dumbo and the Maleficent series show that audience interest might be waning.
Snow White was released on March 21 and has grossed $143.1 million globally to date. Future projections estimate revenues could reach $295 million, including various income sources like streaming and merchandise. However, production and marketing costs total around $410 million, leading to the anticipated loss.
One key takeaway is that past controversies have haunted Disney films. For instance, the negative publicity surrounding director changes with Solo: A Star Wars Story led to its disappointing box office. Zegler’s comments about her role and responses to online critics may have influenced audience perceptions, showing how social media can shape movie success.
Experts in the entertainment industry, like film analyst David Lichtenstein, suggest that studios need to rethink their marketing strategies. "Creating buzz through early screenings for influencers can build positive word-of-mouth," he emphasizes. Disney has structured its approach around classic properties, but audiences appear to prefer innovative spins on these tales, much like the modern take seen in Cruella.
The outlook for Disney’s approach to adaptations speaks to a broader industry trend. Historical data suggests that many live-action remakes of pre-1989 animated classics have struggled at the box office. In contrast, films like Alice in Wonderland managed to find success with a unique, artsy vision.
In conclusion, as Disney navigates this challenging landscape, it may need to shift its strategies. The focus could shift from straightforward remakes to more creative interpretations that resonate better with audiences. The film industry’s landscape is rapidly changing, driven by audience expectations and the relentless pace of social media conversation. For more insight, you can explore related trends in the Hollywood Reporter.
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