Why This Summer, Netflix Is Dominating Discovery and Nat Geo: A Deep Dive into the Streaming Wars!

Netflix is making waves in the world of shark programming, stepping into the waters dominated by Discovery and Nat Geo. As summer heats up, so does the competition between these streaming giants.

This holiday weekend marks the launch of National Geographic’s 13th annual SharkFest, set to kick off just ahead of Discovery Channel’s famous Shark Week. In a bold move, Netflix released its documentary, Shark Whisperer, featuring Ocean Ramsey. Known for her controversial methods of marine conservation, Ramsey swims with sharks to promote their protection. Since its debut on June 30, the film has consistently ranked among Netflix’s top ten.

But that’s not all. On July 4, Netflix introduced All the Sharks, a new competition series. Instead of the sharks themselves competing, teams of experts race against time to photograph as many shark species as possible. The winners receive $50,000 for their chosen marine charities.

Interestingly, this summer coincides with the 50th anniversary of the iconic film Jaws, which premiered on June 20, 1975. With a deluge of shark-related content, viewers might soon feel overwhelmed. Nat Geo is banking on SharkFest offering 25 hours of shark programming to engage audiences more.

SharkFest kicks off with Sharks Up Close With Bertie Gregory and wraps up on July 13 with Shark Quest: Hunt for the Apex Predator. A key centerpiece is Jaws @ 50: The Definitive Inside Story, which features rare behind-the-scenes footage and interviews with Hollywood insiders and shark scientists. According to Nat Geo, this documentary explores how Jaws not only revolutionized the summer blockbuster but also laid the groundwork for shark conservation efforts worldwide.

Ramsey, who has battled the misconceptions exhibited in Jaws, believes that mainstream media often sensationalizes sharks. “I want to showcase the reality and true behavior of sharks,” she said. This sentiment underscores her motivation for participating in Shark Whisperer, where she aims to deliver authentic representations of sharks and their environments.

Though the demand for shark fin soup remains high, particularly in China, the issue extends globally with many countries contributing to the decline of shark populations. Last year’s SharkFest attracted over 69 million viewing hours, which includes streaming on platforms like Disney+ and Hulu. Interestingly, SharkFest will have more programming hours than Shark Week this year.

Janet Han Vissering, a senior figure in Nat Geo’s programming, explains that SharkFest aims to put sharks at the heart of every narrative. “We pair stunning visuals with expert insights to uncover the truth about sharks and their critical roles in ocean health,” she stated. “It’s a way to dispel myths while delivering rich content.”

Despite the emergence of Netflix, Shark Week maintains robust viewer interest. Warner Bros. Discovery reported that last year’s Shark Week reached 25 million total viewers. With strong branding and a track record as the first major shark programming event, it continues to draw significant audiences, especially among adults aged 25-54.

While Shark Week often embraces a lighter, entertaining tone, SharkFest is distinguished by its focus on science and conservation. Ramsey points out the challenge in distinguishing quality shark content, criticizing programs that exploit fear. “I prefer working with platforms that prioritize conservation messaging,” she noted. This desire aligns seamlessly with her aspirations for Shark Whisperer.

As we dive into Shark Week 2025, viewers can look forward to a line-up full of fresh content, including Dancing With Sharks, featuring divers creating routines alongside these magnificent creatures. One standout program will be Great White Sex Battle, where male and female sharks compete in challenges to prove their prowess as apex predators.

So while viewers gear up for summer shark spectacles, expect to see a common thread: a commitment to understanding and protecting these misunderstood creatures. It seems both Netflix and traditional cable are ready to take on the challenge together.

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