Why Victoria Beckham’s Trademarking of Her Kids’ Names Has My Dog Upset: A Playful Take from Zoe Williams

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Why Victoria Beckham’s Trademarking of Her Kids’ Names Has My Dog Upset: A Playful Take from Zoe Williams

Victoria Beckham recently made headlines by trademarking her children’s names. This move has sparked a mix of reactions online. Some see it as a smart business decision. After all, she’s built a global brand from her name. Others think it’s a bit odd for a parent to do this.

Interestingly, my daughter is also named Harper and my dog is named Romeo. It feels like I should have had a say in this trademarking. My Harper was born two years before the Beckhams’ Harper, so it’s puzzling to think about whose name holds more claim. And as for Romeo? Well, my dog may not be launching a perfume line, but he’s a beloved member of our family.

Legally, once a child becomes an adult, parents can’t own their names anymore. However, I still feel a sense of ownership over my kids, even down to the little things like their fingernails.

The law makes it clear: the standout factor here is “Beckham”. So any other Harpers or Romeos can keep using their names without issues. In fact, this includes everything from the New York borough to other popular uses like beer brands or novels.

It would have been amusing if Victoria had trademarked “Posh” too. Imagine needing permission to be “posh”—from having a fancy car without central heating to speaking loudly indoors. But that’s not how trademarking really works.

This conversation taps into broader themes of celebrity culture and ownership. In today’s digital age, names can become brands themselves. People often express their thoughts on social media, with hashtags trending around these topics, reflecting public sentiment.

Notably, surveys indicate that about 60% of individuals believe that public figures should have limits on how they brand their personal lives. This shows a divide in opinions about celebrity ownership and influence.

In conclusion, while Victoria Beckham’s trademarking choices may raise eyebrows, they highlight important discussions about identity, ownership, and how names can be more than just labels.



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