Why You Shouldn’t Hold Your Breath for the New AI Siri Launch at Apple’s September 9 Event

Big tech events like Google I/O and Samsung Galaxy Unpacked are all buzzing about artificial intelligence. Now, eyes are on Apple as it gears up for its event on September 9. Will we finally see a smarter Siri? Most likely, the answer is no.

Apple’s AI, known as Apple Intelligence, has not really met expectations. While there are some useful features, the highly anticipated AI version of Siri is still missing in action. The pressure is mounting on Apple to step up its game.

As Apple prepares for its September launch, it faces a tough question: Why hasn’t Siri received its upgrade yet?

Typically, Apple follows a clear schedule. They showcase major software updates at the Worldwide Developers Conference (WWDC) in June, leading up to new hardware announcements in September. This year, they previewed iOS 26, with new devices set to be revealed next month. However, rivals like Google and Samsung have stolen the spotlight with their latest AI innovations.

Apple has struggled with its AI rollout, especially following the unfulfilled promises made at WWDC 2024. Reports from the New York Times and Bloomberg indicate that the company is behind competitors like Google and OpenAI in the AI race. In an attempt to catch up, Apple is partnering with OpenAI and ChatGPT to enhance Siri features. However, Siri’s full revamp is still a work in progress.

Most experts predict we won’t see a new Siri until at least 2026, potentially around the next WWDC. Meanwhile, Apple is expected to unveil smaller AI updates during the September event. Some rumors suggest there could be improvements, but a complete overhaul isn’t on the table yet.

Though there might be an unexpected announcement, it’s likely we’ll just hear about enhancements to existing features. Apple has confirmed it will utilize OpenAI’s GPT-5 model for Siri. Users can already link their OpenAI accounts to interact with ChatGPT through Siri.

In terms of iOS 26, we can expect a bunch of AI-based features. For instance, there will be a Visual Intelligence tool that allows users to ask questions about their screenshots or what their cameras see. Real-time language translation for Messages and FaceTime is also on the way. AI will aid in reminders, order tracking, and more, making everyday tasks easier.

The feedback from users on social media showcases a mix of excitement and disappointment, with many eager for a groundbreaking Siri but aware of the hiccups in Apple’s past attempts. While the focus may shift to new design changes in iOS, AI will undoubtedly play a significant role in shaping user experience.

All in all, while Apple has ambitious plans, the timeline for a revamped Siri remains uncertain, with industry experts suggesting a major release might still be a few years away.

For further insights into AI development trends, check out the latest article on Forbes.

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