Memory costs for computers have been rising sharply. Both RAM and flash storage prices have increased due to supply shortages, mainly driven by the demand for AI data centers. In some cases, prices have even quadrupled recently.
This raises a key question: Will Apple change its memory prices?
Upcoming Mac Models
Apple is expected to launch new Mac models soon, including the M5 Pro and M5 Max MacBook Pro. While they haven’t adjusted prices yet, if they do, it will likely be during this new product release.
Although memory prices have surged, Apple’s pricing strategy has usually included high-profit margins. Currently, Apple isn’t losing money on memory, which reduces the urgency to raise prices.
For instance, upgrading from 16GB to 32GB of memory costs $400. In contrast, a standalone 16GB DDR5 RAM stick is about $230. At the high end, upgrading from 64GB to 128GB costs $800, while a 64GB DDR5 stick retails for around $700.
It’s important to remember that Apple likely has long-term agreements with suppliers, so an immediate price hike seems unlikely. However, supply chain issues could lead to longer wait times for new Macs.
Future Price Predictions
Analysts expect a further spike in memory prices later this year. A report from CNBC suggests that by the end of Q1 2026, memory prices could increase by 55% compared to the previous quarter.
If this projection holds, Apple might face tougher financial choices with memory pricing for the upcoming M6 Macs, expected to launch in the summer. It’s also worth noting that as AI companies spend more on components, Apple may lose priority with suppliers like TSMC, which complicates the situation.
Closing Thoughts
While it’s uncertain if Apple will raise prices immediately, the risks grow as conditions in the market worsen. Past events, like tariff threats, illustrate that Apple has navigated challenges successfully without passing on costs to consumers.
If you need a Mac with more memory, it could be a good idea to buy now, especially as current models might be discounted. Many believe that this price stability could continue, but keeping an eye on market trends is essential.
For more precise figures and updates, check out resources like CNBC for industry analysis and trends.
