Will Samsung’s Ultra Live Up to the Hype? The Ultimate Test Awaits!

The buzz around folding phones has been growing, especially when people see them in action. Many express interest but end up sticking to traditional slab-style phones. This trend aligns with recent sales figures: interest is high, but actual purchases lag behind. Samsung is hoping to change that at its upcoming Unpacked event.

For years, Samsung has been pushing foldables, and more companies are joining the fray. Motorola has found some success, with reports showing their foldable market share grew by 253% in 2024. However, foldables still make up just 1.5% of the smartphone market—a small slice compared to the big picture.

Samsung is expected to unveil a new Ultra-branded foldable phone. The design aims to be thinner and more appealing, trying to address common complaints about foldables being too expensive and often fragile. The new Z Flip 7 might feature a larger screen, which could attract more buyers.

Yet, challenges remain. Foldables tend to be more vulnerable to dust and damage than regular smartphones. Although Samsung has aimed for better durability, they haven’t yet delivered a fully dustproof model. This raises concerns for potential buyers especially when regular flagship phones are more reliable and often cost similar amounts.

But there’s also a glimmer of hope for the foldable market. Rumors suggest that Apple might enter the foldable scene by 2026. An Apple foldable could be a game-changer in the market, sparking more interest and possibly boosting sales across the board, including for Samsung.

In short, while the future of folding phones looks uncertain, new models at different price points could entice buyers. The competition might just bring forth the innovation and durability needed to make foldables a mainstream choice.

For further insights on trends in the smartphone market, you can check Counterpoint Research.

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Foldable Phones,Mobile,Samsung,Tech